In today’s world where each and everything is moving at a rapid pace, the business has also reached to new heights. People are looking in for various sources through which they can expand their business and increase their sales as well as their brand value. Getting the customers to your site, tempting them to buy a service is something one must think about. There are several sources on the internet which are used for traffic generation on their associated websites. This generation of the traffic can be termed as lead generation.
With the B2B model, life has become far easier to convert the cold customer’s into paying customers. While much of the contents are available on the internet related to lead generation, one can improve their business from these 7 overlooked sources for lead generation.
Try them now, and you will see how the traffic is increased on your website.
Not many of the sites are as popular as this one for posting your questions and getting answers from various experts all around the world within your niche. On Quora, traffic has been increased to a great extent since every day thousands of people are posting their questions and getting answers for the same.
You can gain credibility by answering to people’s problems and giving them a perfect solution which they desire for. After reading your valuable answers you provides to solve their problems, people will tend to click on your Quora profile, where you can add your website link or a landing page.
Interactive content is the future of online marketing. People are still figuring out what they really want from their life, what is their deepest passion which they can turn into a profession. It takes time to research and to figure out what your audience wants, plan out on each and every step and then create a quiz for them. If people get benefited from your quiz, you will receive a much better engagement with people than on a normal blog.
For the quiz, just remember to ask for an email address for answering their questions.
- Email Signatures
With the email signatures, more of your email correspondents can become your paying customers. In the end of your email, you can write some of your basic information like contact number and your company name. With this tactic, you can promote your goods and services without wanting the customers to click on any link.
Many times, people do visit your website, read about all your services but forget to give you their email address. In such cases, installing a retargeted pixel on your site with a Facebook Ad linking can become a lead magnet for you and your website. By this way, you can increment the generation of leads to your website just by the process of retargeting. In several cases, when a person clicks on the pricing or any information or has added the product to their cart, overt sales Ad can be useful in targeting those customers.
- Free Trials
Who doesn’t love free trials in this world? Yes, everyone does love it! This is another highly powerful tactic of lead generation by making the customers addictive of your services. Once the customer starts enjoying your free services and they are benefiting from it to a greater extent, it is most likely possible that they will become your payable customers.
If a person has given you their email address, personalized email marketing can be done with lead nurturing.
- Live Chat
Every customer wants to have detailed information about the goods and services. As a result of which, Live chat can be the best strategy for the generation of leads at a remarkable level. This channel is essential for all the business websites which want an increment in the generation of leads for their business.
- Conduct Interviews
In a world of social media marketing, conducting interviews can increase your lead generation to a major level. If the interviewee is famous, it will bring a flourished amount of traffic on your website.
Thus, generating lead to your website is an art and not everyone has mastery in it. Go through the above 7 overlooked sources for lead generation and invest in better things to see a bright future for your business tomorrow.